As for people of Kutch, this day is associated with beginning of rains in Kutch, Gujarat. Kutch is largely a desert area therefore people living valuate rain very much.
Ashadhi-beej is celebrated mainly at two places in India – VishvaNath temple in Varanasi, UP and Mulesh Mahadev in Umreth, Gujarat. Other then these Kutchi people all around the world celebrate this day at their level best.
The Kutchi people celebrate their Kutchi New Year on Ashadi Beej. It is the 2nd day of Shukla paksha of Aashaadha month of Hindu calendar (June – July).